Judgenot's Blog

Media marketing, how does it affect your life and the decisions you make? Maybe you received that text from Obama on his choice for V.P, or maybe you depend on internet, local, or national news to get your information. I think what surprises me is the amount of mass marketing that goes into politics.

I think it’s great that we have these avenues of information to help us in our everyday lives, this way we can keep on top of what’s happening 24/7. What bothers me though is that through Media.Polticians Democrats and republicans have learned to perfect the techniques of media manipulation.

      For example Bill Clinton survived a personal scandal by vilifying the messenger-the reporters who in covered his sexual affair while in office. George W. Bush took the nation to war in Iraq with little public debate, thanks in part to a muzzled press. Lying is an art form in Washington. The pros call it spin. A better word for spin is propaganda. What is a lie? I have a simple definition. It is the product of any intent to deceive.

I feel this is how many politicians today are approaching media. They are not using social media tools to provide the public with more insight or better connection to government. Instead they are using these tools as a way to flash a smile and show the public how ‘new age’ their campaigns are. Politicians should only use social media to educate, not to sway votes. Like no time before politicians on every level have a chance to connect with the people they represent. I think they should take this opportunity to really reach the public, not just tell them how to vote.