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''It will not be negative on my part under any circumstances. If I could think of a way constitutionally, I would ban negative ads.''
- John McCain

Obama says McCain ads show he has no new ideas

Sen. Barack Obama says Sen. John McCain offers a continuation of failed policies.

Sen. Barack Obama says Sen. John McCain offers a continuation of failed policies.

(CNN) — Barack Obama is charging that rival John McCain doesn't have any new ideas and that's why the Arizona senator's campaign is focusing its energy on anti-Obama ads.

"You haven't heard a positive thing out of that campaign in a month. All they do is try to run me down," Obama said while campaigning Wednesday in Union, Missouri.

The accusation came the same day that the Obama campaign released an ad comparing McCain to President Bush, and the McCain campaign released one likening Obama to Britney Spears and Paris Hilton.

"Since they don't have any new ideas, the only strategy they've got in this election is to try to scare you about me," Obama said.

Obama said McCain and Republicans are trying to paint him as a candidate who is "too risky."

"Basically what they're saying to you is, 'We know we didn't do a good job, but he's too risky.' Well let me tell you something. When we are in such dire straits economically, when our foreign policy has gotten so messed up, what's the bigger risk: choosing change, or choosing to do the same things that got us into this mess in the first place?"

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McCain's Political Ads Go Negative

By Liz Halloran Wed Jul 30, 3:23 PM ET

Sen. John McCain's presidential campaign is going negative in its advertising against the expected Democratic nominee, Sen. Barack Obama.

The Wisconsin Advertising Project, a nonpartisan group that monitors and analyzes political advertising, finds that ads aired by McCain and the Republican National Committee are "more negative" than those aired by Obama. Ninety percent of Obama's ads are positive and don't mention McCain. One third of McCain's campaign ads are negative, researchers found.

And all of the RNC's ads compare the two candidates, referring to Obama negatively, the research group says.

The advertising reflects what many political experts say is the character of the campaign so far: that the election is shaping up, essentially, as a referendum on Obama's fitness to become president and commander in chief. "This campaign is about Barack Obama, not John McCain," says Ken Goldstein, the project's director.

Earlier in his campaign, McCain asserted that he would avoid negative advertising. Most recently, he has impugned Obama's patriotism over Iraq and over a stirred-up controversy about skipping a visit with wounded soldiers in Germany.

cyrusmartin's Blog

A different kind of campaign?

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