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by nataliesolis from KDFW Newsroom

Last Post 36 days, 21 hours Ago


Today I followed up a report I'd done a while back on Pizza Patron accepting pesos. Eight months later, we've learned that they weathered the insults and threats. And the supposed "backlash" has actually translated into $$$. They haven't necessarily seen a huge profit from the exchange rate or surcharges, but the thinking is they've dramatically increased sales as a result of more people supporting them for reaching out to the hispanic community. And as I'm sure you've heard Value Giant has also jumped on board and they are now accepting pesos as well.
I'm wondering if people are still fired up on this issue. Now that more restaurants and retail outlets may be accepting pesos, is it now a NON-issue. And as Pizza Patron points out...is there really that big of a difference between what they are doing and what our neighbors up north do on the Canadian border?
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Showdog read my blog view my photos
Aug 29, 2007 | 9:18 PM

Actually I think it's a good idea. Because there are millions of people who vacation in Mexico every year, including yours truly, and come back with pesos in your pocket and nowhere to spend them. You end up going to the exchange booth at the airport and they charge you a fee to trade them in for dollars. Now you can use them for shopping and not have to pay those ridiculous exchange fees.

nataliesolis read my blog
Aug 29, 2007 | 10:28 PM

hi showdog,
yeah, pizza patron exchanges at a rate of 12 pesos to the dollar and customers get change in US currency. that's definitely a big part of the appeal.

something else I thought was interesting...I also spoke to the CEO of Value Giant and he brought up the point that people with pesos are simply that...people with pesos.
Their first customer to bring in pesos was a NON-hispanic teacher who would get pesos from students after they returned from trips to mexico. Much like you... She was thrilled she finally had the opportunity to use them.

Waynes_World read my blog
Aug 30, 2007 | 1:26 AM

I’m kind of torn on this issue. I’m happy to see some businesses putting a bee under some peoples’ bonnets by accepting pesos, but I don’t understand the logic of accepting pesos when most businesses won’t take currency from other countries.

If I went to Pizza Patron and tried to pay with Canadian, English, or Chinese currency, would they be just as eager to take my money?

I don't know...that's why I'm asking.

Talamascaa read my blog
Aug 30, 2007 | 1:27 AM

I think this is just adding to our problems in this country.

We allow these people to come over and spend mexican money, speak spanish instead of making them learn our currency and learn our language, we give up the last bit of hold we have left.

I, for one don't want to live in the United states of AMEXICA.

ted-mania read my blog view my photos
Aug 30, 2007 | 7:17 AM

i stand by my last comment on this issue....when will they start accepting Monopoly money???

laydownsally read my blog
Aug 30, 2007 | 8:27 AM

Well, Ted, no matter how much we thought Monopoly money was real when we were kids, it is, in fact, fake! ;)

I just don't give a flip on this issue. If a company wants to accept a foreign currency (I don't care from which country the currency originated), more power to them.

shellgoolsby read my blog view my photos
Aug 30, 2007 | 9:33 AM

This is America. Not Canada or Mexico. Their currency SHOULD NOT be accepted here.

You exchange your American money when you go on vacation to Mexico, France, Germany, etc.; into their currency.
You should exchange it back to American money when you come back.

Pesos in Mexico.
Ruples in Russia.
Francs in France.
Yen in China.
DOLLARS in America.

No exception.

KellerKowboy read my blog view my photos
Aug 30, 2007 | 9:41 AM

What a private business owner accepts for payment of his goods or services simply doesn't matter. If it's foreign money, that's what Exchange Rates were created to cover. Canadian money is extremely common in all of the Northern border states, and has been for as long as I can remember. I see no difference in Mexican money being used in Southern border states.

A private business owner can accept anything he chooses in exchange - it doesn't even have to be money!! He can, at his discretion, REFUSE to take foreign money; it's all the business owner's choice.

nataliesolis read my blog
Aug 30, 2007 | 10:07 AM

I'm going to play devil's advocate here for everyone in opposition...

By accepting the peso, or canadian dollar up north, ...aren't american businesses who are profiting over their neighbors getting the last laugh in the end?

Immigration issues/ politics aside, don't we take pride in this country for being one of the most prosperous and inovative when it comes to doing business in the global community?

Just a thought.

furbie read my blog view my photos
Aug 30, 2007 | 10:08 AM

The bad thing about taking foreign money is trying to keep up with the exchange rate ! Places in Europe take all types of monies, but they really have to keep up, or they'll be fined !

Anyone who has worked in retail there, says that it's like watching the stock market constantly !

nataliesolis read my blog
Aug 30, 2007 | 10:12 AM

Hi Furbie,
You make an excellent point. And that's what Mide Davis, the SMU economist, was saying yesterday.

But..if you use it like Pizza Patron and Value Giant as a goodwill gesture to the hispanic community, especially when many in that community may feel marginalized by the recent debate, then companies can really reap the rewards in the form of all the hispanics who now view them as "friends to the community"

BDABRock read my blog view my photos
Aug 30, 2007 | 10:33 AM

in a year or so this also will be a non-issue. It will become more or less a common thing. Personally, I view it as the business' own decision if they want to do it. I was in Germany and France years ago in the military and I remember they would take my dollars as well as their money. I don't see us doing differently. This does not mean that I am for illegal immigration though.

shellgoolsby read my blog view my photos
Aug 30, 2007 | 10:36 AM

With all the problems we have with illegal immigration from the south thru our open borders, we need to stop making it so easy for them and keep giving them reasons to come here in the millions.

We have to draw a line here. If immigration was under control and the illegals were stopped, I seriously doubt the currency issue would even matter.

Kestrel read my blog view my photos
Aug 30, 2007 | 10:40 AM

Let's be serious where are these businesses located? Who is the clientele? I haven't seen a Pizza Patron in the Mall. If you use the argument of people coming back on vacation that's not enough to support the added expense of book keeping and exchange rates. The reason to accept pesos are one thing the results are another.

I've been throughout the world and the currency prefered has always been the American dollar without exception.

As for asking a business if a backlash worked or if they are doing well, that's speculative without the books. I had to cant my head to the left when I first read this post.

shellgoolsby read my blog view my photos
Aug 30, 2007 | 10:46 AM

Currency Exchange places are there for a reason, to exchange foreign currency into the domestic currency. They also keep up with the rate of exchange and what one currency is worth in another currency.

Think of it this way.
You have the little man at "So&So" store taking in Pesos. If he doesn't exchange it correctly, the company could be losing money by giving out to much American Dollars and not taking in enough Pesos.
ALSO, the person at said establishment can also lose money by a dishonest or ill-informed employee.

It may be goodwill, but it is sending out the wrong message to crooks out there who are out to swindle money from those who do not know the difference.


This is also America. A great country formed by the melting of numerous nationlities and people into one cohesive nation.

Right now it looks more like oil and water.

If those coming to America do no assimilate into this country's laws and society, they stand out...and therefor allienate themselves.

furbie read my blog view my photos
Aug 30, 2007 | 11:19 AM

Shell = you found the solution : bartering !

One large pizza for five gallons of gas !!

I love it !

leegrimsley read my blog view my photos
Aug 30, 2007 | 11:21 AM

I tend to lean toward Laydown Sally's comment on this.

We conservatives preach long and loud about individual rights

Then when someone like this pizza company actually stands up and exercises these rights we come all unglued.

Banks all over America accept pesos, why not a pizza company?

shellgoolsby read my blog view my photos
Aug 30, 2007 | 11:47 AM

Pizza places deal in pepperoni and mozzerella cheese.

Banks deal in cash only. They are set up for exchanging currency. Pizza places are not. The num-skulls there may either rip off a customer or over pay the customer. Bascally, the probability of someone losing in the end is great.

Pizza place even said, they aren't making any extra money, but their business is getting more customers. Sounds like the business is suffering the loss of money.
More customers and business should mean more money...not the same amount of money.

Kestrel read my blog view my photos
Aug 30, 2007 | 12:03 PM

A business that incorporates the Mexican flag into it's logo and accepts pesos, is not your all American business. Let's face the truth this is another way to get the business of Illegal Aliens plain and simple.

PokerPhil777 read my blog
Aug 30, 2007 | 12:37 PM

Businesses have the right to accept whatever they want for their product. As long as they are keeping up with the proper exchange rate (which someone else brought up), then it's perfectly legal. If a business wants to accept only cows for their produce, they have that right. Whether they are successful depends on their customers. I actually know several white and black people that enjoy Pizza Patron. They don't pay in pesos, but they don't have to.
As for their increased sales. People will never learn. Once you label something bad and/or protest it, that almost guarantees profits for that business or industry. Look at the music industry when they added "Parental Warnings" to ones they found "offensive". They thought that would deter sales, but had just the opposite effect.

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nataliesolis

Hello Everyone. I have the honor of co-anchoring the weekend news with Richard Ray and I report three days a week. I truly love what I do and I think this is a wonderful opportunity for us to get to know each other better. A couple of factoids about me...Dancing is a passion of mine, right next to eating good food, traveling and spending time with my family.

Member Since: 3/7/2007